Saturday, October 07, 2006

Why say no to free money? It's neuro-economics, stupid

Studies show how the brain lets the emotions override common sense when reaching some tough decisions. Our correspondent reports on the 'ultimatum game'

read more | digg story

1 Comments:

Blogger Tom Mayer said...

I have read the article and I wonder what the people who get more than half think? Do they rationalize their good fortune at getting to decide how the money is divided ("i'm a better person", "they would do it too", "i can make better use of it", etc), only to condemn the people who were offered 1/10th of the prize when they 'spoil everything' by denying both of them out of spite? Or do they know they are being unfair, making the prize that much sweeter if they get to keep it?

11:44 PM  

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